BIOSOFTNESS Clippings from 2016:
Brazil Cleans up SXSW - By SXSW HUB | Suavizantes inteligentes - CNET | Review of the product - LGinc Japan | Evolução da cultura Tech - Vanguardia | Balanço positivo para brasileiros - B9 | Depoimento Biosoftness - APEX | Biosoftness no SXSW - Ricardo Jordão | Empresas brasileiras dando samba - UpdateOrDie | Mentores - Startup Wekeend | De amaciantes a robôs - Meio e Mensagem | Startups Brasileiras - Exame.com | Inovações Brasileiras - Startupi
Panels for 2017 at SXSW with the presence of Renan Serrano:
Clothing becomes function, it ceases to be a vehicle of social class communication & race, and becomes a way of externalizing users own collection of data, being consumed through upgrades that bring improvements to pieces acquired previously and the new demands of the body. Through reports and impactful investigations I take account of the main opportunities that are being left aside and the impact on global markets in the coming years. The content of this section has been kept secret and only Adidas and WGSN BR had the opportunity to view it, both predict that the beginning of this research will be for 2018/19, today we are talking about "reset" to facilitate digestion of what is to come.
Independent fashion businesses often struggle to find a sustainable business model working locally, once they are usually niche brands. This session will disclose strategies and tools to foster independent brands' global reach, departing from the experience of young designers accelerator Brazilians To Be (BtoBe), whose start-ups have been undergoing a series of activities to understand their value proposition locally and scale it to a global proportion. The session will also bring case studies from Australia, Colombia, Poland and Russia showing that, nowadays, it is not mandatory to have a foot in Paris, London or NY to have a relevance in the fashion lanscape.